Development of the website www.ich-bin-on.de within the E.ON AG brand campaignOctober 2002 |
Start / Map of Germany showing the registered users that are currently online.
My On-Card / Centrepiece of the ommunity - User pics, On-reason, personal details and extras.
On-people - On-reasons / Display of on-reasons, sorting according to ranking, date and alphabetically.
On-people - User pics / A click on the preview pics directly forwards you to the on-card of the respective person.
Briefing:
| . | In October 2002, E.ON started a new brand campaign |
| . | Within the first 4 weeks of this campaign, placards and advertisements asked "Sind Sie on?" and showed the URL "www.ich-bin-on.de" |
Realisation:
| . | Creation of a community, the first phase in conjunction with a sweepstake |
| . | In a three-week rotation, four games (in the fields of skilfulness, strategic thinking and creativity) were put online |
Design:
| . | E.ON CI specifications concerning colour, form and typography were used in order to mirror a unique E.ON world |
| . | No Corporate Site as such was created, but rather a site with a special character and unique design nuances created with in the framework of the design guidelines |
| . | A platform was created giving the users the possibility to individually present themselves |
Special:
| . | My on-card / network: Geographical display of where users and all votings and entries in the visitors' books (both sent and received) are located on a map of Germany |
| . | Who is on?: Map of Germany, showing the registered users that are currently online |
| . | My On-Card: Personal pictures or pictures from a picture pool can be selected |
Project period:
July 2002 - January 2003